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As a small business we chosen to use "Everything Google" to run our website. We are amazed by the amount of functionality Google provides for small business owners like ours at the ridiculously good deal of $50 per season. It's also incredible as how well the various applications available on Google are generally integrated together. If we were a large business and were running these applications in-house, we would have probably spent millions on their purchase, integration and repair.

On a daily basis we use these Google services:

• Yahoo Docs - Just about all our documents are held in Google Docs. We no longer have any files stored locally in Microsoft format on our computers (and we eliminated our server). Which means that we can access some of our documents from anywhere (very handy because we often travel between the UK and Italy) and have access to our documents at just about all times (through our laptops/iPads). Everything is backed up automatically and we no longer need to think about saving of documents. The other brilliant issue about Google Docs is that it is integrated with Google Web pages, which means that on our site the product prices are directly driven by spreadsheets which can be held in Google Docs and we have a few presentations in Google Paperwork which play automatically on our website.


• Google Web sites - The Da Londra website runs under Google Web sites (strictly speaking under Apps as opposed to Sites).


• GMail : Our email accounts use GMail although these are mapped on to our own URL.


• Google Analytics - We monitor the targeted visitors on our site daily and using the info provided, make informed decisions about updating and adjusting our sites.


• Google AdWords : Our site is zeroed in on towards Italians who are in northern and central Italy. With the use with AdWords, our message reaches the audience that it is good to visit our website.


• Google AdSense - We use a variety of advertising on our site which includes AdSense. Again, AdSense is integrated into Google Sites and we could add or remove campaigns at will.


• Google Maps - We have made extensive use involving maps on our web site. We use the My own Maps facility of Google Maps to develop our own customised maps (which show the places that any of us recommend on this internet site). It's so convenient!


• Picasa : We hold our photos of our products in Picasa which is integrated with our web site.


• Google Website owner - We use this tool to better understand the performance of our website in relation to Google searches.